Video Content

Lights, camera, ROI! From ideation to production, I’ve created YouTube spots that deliver big results—reaching millions of viewers for as little as a penny per view. Whether it’s crafting on-trend ASMR magic or producing scrappy spots that stop thumbs mid-scroll, I know how to create content that entertains, engages, and earns its keep. These aren’t just videos—they’re proof that great storytelling can be both creative and cost-effective

Campaign: Bubby’s Baked
Goal: Generate brand awareness and enforce craft and quality messaging
Results: Greatly outperformed YouTube ad benchmarks with a 71.6% VTR and $0.014 CPV (vs. 32% VTR and $0.048 CPV)

Campaign: Betty’s Eddies
Goal: Generate brand awareness and increase market share
Results: Greatly outperformed YouTube ad benchmarks with a 68.5% VTR and $0.015 CPV (vs. 32% VTR and $0.048 CPV)

Campaign: Dustin Pedroia for Vita Coco
Goal: Align Vita Coco with beloved local athlete, Dustin Pedroia, to drive brand awareness and reinforce our core hydration message
Results: 36% year-over-year sales lift, proving the power of a well-executed partnership to connect with consumers and deliver impactful results

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