Bringing Brands to Life. Driving Results. Building Connections.

I’m a brand marketer who transforms ideas into impactful campaigns and consumer-loved products. From start-ups to global CPG giants like Dunkin’ Brands and PUMA International, I’ve honed my expertise in crafting 360° marketing strategies that blend traditional and digital channels to drive awareness, engagement, and measurable growth.

From concept to commercialization, I’ve led cross-functional teams in naming, packaging design, brand strategy, and go-to-market execution—transforming concepts into category-leading products. I successfully propelled Betty’s Eddies’ fruit chews to the #1 selling edible in Massachusetts and Maryland by crafting a 360° marketing strategy that included influencer partnerships, digital campaigns, and in-store activations. Whether it’s introducing a new product, building partnerships, or capitalizing on emerging trends, I thrive on creating integrated marketing campaigns that connect with consumers and deliver results.

My passion for storytelling, coupled with a results-driven mindset, enables me to turn brand potential into tangible success.