Packaging

Great packaging is more than a container— it’s a brand’s first impression with the consumer. I’ve had the privilege of shaping that moment by developing brands from the ground up, spearheading rebrands that redefine identity (sometimes breaking it all down to build something even stronger!), and driving packaging innovation. From pack size to pack format, I craft packaging that not only stands out on the shelf but also tells a story, connects with consumers, and drives purchase decisions. Every detail is intentional, ensuring the packaging is as functional as it is unforgettable